TY  - BOOK
AU  - Gupta, C. B. 
AU  - Nair, N. Rajan
TI  - Marketing Management
SN  - 9788170149613
U1  - 658 
PY  - 2004///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - Management/Accounts/OR/AU/OB
ER  -