RAMASWAMY,V S. <br/><br/>
MARKETING MANAGEMENT PLANNING IMPLEMENTION AND CONTROL  

 - 3RD 
 - new delhi  MACMILLAN  2008 
 - 748 
<br/><br/><label>ISBN: </label>9780333937198 
<br/><br/><label>Dewey Class. No.: </label>650  / MAR-R