| 000 -LEADER |
|---|
| fixed length control field |
00386nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260410131802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260410b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789380937403 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MUIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
GUPTA R.C |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
NEW DELHI |
| Name of publisher, distributor, etc. |
ALFA PUBLICATIONS |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
304 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Lost status |
|
