| 000 -LEADER |
| fixed length control field |
00338nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
250516s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780132622547 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.4 |
| Item number |
KOT/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Kotler,Philip |
| 245 #0 - TITLE STATEMENT |
| Title |
Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Hertfordshire |
| Name of publisher, distributor, etc. |
Prentice Hall Europe |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
1031p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Book |