| 000 -LEADER |
|---|
| fixed length control field |
00375nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180730s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788178085371 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| Item number |
BAT/B |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batra, Rajeev |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising Management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Noida |
| Name of publisher, distributor, etc. |
Pearson Edu. |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
754p |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Myers, John G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
BK |
