| 000 -LEADER |
|---|
| fixed length control field |
00415nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180730s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259026416 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
RAM/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramaswami, V. S. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing Management: Indian context & Global Perspective |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Mc Graw Hill Education |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
788 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
S. Namakumari |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
